What is slightly more surprising is the apparent market for high end traditional Tyrolean clothing in Austria.
The largest ski town in this region is Kitzbuhl and it just oozes money. The hotels are expensive, the cafes are expensive, the tourists look rich and well fed. Even the dogs have expensive tastes.
So when you find a large store selling traditional clothing, right in the middle of the most expensive street in Kitzbuhl, it's a fairly good bet there must be money to be made.
And to be fair, the clothes do look beautiful. Quite different to the cheap knock offs in the street stalls. I wonder how many people buy them while on holiday in a fit of enthusiasm, only to have it hang in their wardrobe unworn for the next decade back in Frankfurt.
