Icecream mysteries

It seems very odd but every cafe we have been to in Germany, Austria & Switzerland (and I mean EVERY cafe) has an 'eis' menu full of huge garish icecream treats.

More mysteries of ze alps:
- Why do Europeans want to eat icecream when it is -2 degrees outside?
- How do they fit it in after two bratwurst and a mountain of bread?
- Why is every eis menu a sickly pink colour? Truly - every icecream menu we've seen has been the exact same colour. Did I miss the UN declaration that pink is the international colour of icecream?